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Driving Smarter, Greener Logistics through Innovation

By January 26, 2026Uncategorized

At New World, we are always looking for ways to evolve how we move, not just efficiently, but responsibly. That’s why we’re excited to share our new partnership with Bear Cognition, a leader in advanced optimization and decision-science solutions.

Together, we will implement an integrated solution to address one of the industry’s most complex challenges: vehicle routing optimization. At its core, this is a classic mathematical problem: how to meet multiple stops, time constraints, and delivery deadlines using the most efficient planning possible. With Bear Cognition’s expertise, we are implementing an algorithm designed to optimize routing decisions across our network.

The objective is simple, but powerful: To operate fewer miles while moving more weight, improving fuel efficiency and reducing environmental impact, while increasing operational precision and planning reliability. In practical terms, smarter routing means fewer unnecessary miles on the road, better use of equipment capacity, and a more environmentally responsible operation.

This initiative reflects our commitment to innovation, sustainability, and continuous improvement. By combining New World’s operational experience with Bear Cognition’s analytical capabilities, we’re building a solution that benefits our customers, our teams, and the communities we serve.

To learn more about Bear Cognition and their work in advanced optimization, visit www.bearcognition.com.