FORECAST: Turning Weather Intelligence into Operational Advantage (4 min read)
At New World Van Lines, innovation is not just about technology. It is about strengthening safety, protecting our customers, and improving performance across every move we execute.
Over the last several years, we conducted a deep analysis of national weather patterns and internal performance data. What we discovered was clear and measurable: “Adverse weather has a direct and significant impact on claims, red alerts, and customer satisfaction”.
In fact:
When weather conditions are wet, claims frequency increases by nearly 17%.
In extreme cold conditions, claims severity increases by more than 16%.
In extreme heat, claims frequency jumps by nearly 24%.
Red alerts surge dramatically during inclement weather; in wet conditions alone, red alert frequency increases by over 190%.
When multiple severe conditions compound, such as extreme heat combined with wet conditions, claims frequency increases more than 128% and red alerts increase by more than 250% compared to baseline performance.
These are not isolated trends. Over the past two decades, “good weather” days have become approximately 10% less common nationwide. Climate volatility is no longer theoretical. It is operational reality.
From Insight to Action
Rather than reacting to these challenges, we built a proactive solution.
We designed, developed, and implemented FORECAST, our proprietary weather intelligence application, to integrate real-time and two-week weather data directly into our operational dashboards and operational tools.
FORECAST classifies conditions such as wet, cold, hot, extreme cold, and extreme hot, based on defined temperature and precipitation thresholds. This allows dispatchers, service centers, and drivers to anticipate risk before it impacts a move.
Preparation now includes:
Virtual walkthroughs to familiarize crews with job sites in advance.
Real-time weather alerts through our operational tools.
Tailored dispatch check-ins on inclement weather days.
Enhanced safety measures and one-touch emergency communication.
Specialized crew training modules focused on weather-related challenges.
Customer outreach and education when conditions require additional coordination.
This is about equipping teams to operate at a high level, regardless of external conditions.
Measurable Objectives
FORECAST is not simply a tool; it is a performance initiative with defined objectives.
We are targeting measurable reductions in weather-related incidents and claims. Our first-year objective includes a 20% reduction in weather-related incidents, representing approximately $150,000 in claims savings alone.
We are also working toward a 10% increase in customer satisfaction scores during weather-impacted relocations, improved adoption of technology features, and expanded crew training participation.
Sustainability and Responsibility
Operational preparedness is also environmental responsibility.
By anticipating adverse weather, we reduce preventable damage, minimize rework, avoid unnecessary material waste, and improve fuel efficiency through smarter routing and planning. As climate patterns shift, responsible companies adapt. FORECAST positions us on the proactive side of global climate change challenges.
Who We Are
FORECAST reflects our commitment to continuous improvement. It demonstrates that we do not accept external conditions as excuses for diminished performance. Instead, we analyze the data, develop internal solutions, and raise the standard.
Innovation, when done correctly, protects our crews, safeguards our customers’ belongings, improves satisfaction, and strengthens our long-term sustainability.
That is the “New World way”.
